The Top Trends in Facial Plastic Surgery

Every year, my academy, the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), conducts a survey to discover the latest trends and explore the future of our specialty.  I am always interested to see the nationwide results and how they mirror my practice here in Reno.

Here are some highlights:

• We are seeing an increase in demand for cosmetic surgery or injectable treatments in patients under the age of 30.
• The “Kardashian Effect” is alive and well.  Kylie Jenner’s famous lips on social media have increased demand for procedures like lip enhancement.
• Celebrities have become more up-front about their cosmetic work and are one of the main influences in a patient’s decision to have plastic surgery.
• Surgical and non-surgical cosmetic procedures have become more mainstream and are finding their way out of the medical office, however,
• Consumers are becoming more educated every year, and prioritize finding a highly-skilled surgeon and injector they can trust over cost or convenience.
• Botox, along with Dysport and Xeomin, remain the most popular procedure.
•  Rhinoplasty (nose reshaping) is the most requested facial surgery.
•  Facial maintenance, the insurance on your investment, will be emphasized even more in the future.  We have many new products and technologies that focus on maintenance now. Prevention is key in preserving your youthful face.

See the entire article at:

http://www.aafprs.org/media/stats_polls/m_stats.html

Here’s to the beautiful human face,

-Dr. Yamamoto